The required outcome
Concept & Business Hybrid
Visual intake & direction
Clients add a logo, photos, video and existing material, then respond to curated visual references with clear yes/no/closer-to-this choices.
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What the work contains
- Logo, photography and video intake
- Existing website and document capture
- Visual reference yes/no flow
- Tone, pace and interaction preferences
- Generated asset inventory and starting brief
Why this is different
The intake removes four slow opening steps: collecting taste, aligning references, choosing tone and writing the first prompt or brief.
How CSM stays involved
Used before a website, brand world, campaign or wider Concept & Business Hybrid programme.
Concept & Business Hybrid
Add what already exists
Files stay on your device in this preview. The final intake uses a protected transfer step.
02
Choose the visual direction
Precision & material intelligence
Engineering & proof
Quiet confidence & place
03
Initial direction
Your choices become an asset inventory and first usable brief—ready for senior review.