The challenge
Automotive heritage · restoration · storytelling
Gino Motta
Historic craftsmanship and exceptional cars presented through a stronger narrative, visual identity and digital experience.
The CSM role
CSM shapes the narrative, identity, vehicle presentation and digital experience around restoration credibility.
What the work contains
- Heritage and founder narrative
- Restoration and vehicle storytelling
- Visual identity and editorial system
- Digital showcase and client journey
Visual and commercial direction
Italian character, workshop substance and contemporary restraint.
Next development
Create a consistent way to present cars, provenance, craftsmanship and new commissions.
